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I just read this article about the pros and cons of individualistic advertising versus demographic/profile advertising on the internet. I t...

Sony has launched a new 20 million dollar advertising campaign. The campaign emphasizes the easy-to-use, high-tech features of Sony’s camcor...

Corporations have long been searching out new places to post advertisements. It started with television, radio, billboards and publications...

Chocolate is the number one treat to give to trick-or-treaters. Gum is the third most popular Halloween treat according to National Confecti...

With a price tag nearing 200 dollars a pair, a Jordan to any teenage basketball fan is analogous to a Jimmy Choo or a Manolo Blahnik to a c...

While advertising practices have changed in drastic ways in our modern history, no other market has experienced such rapid saturation and ex...

In March, ABC confirmed suspicions that the characters from Geico’s popular Caveman Ads would be featured in a pilot for a prime time comedy...

Chivas Regal , the high-end Scotch whisky had many years of success since its inception in 1801, but began declining during the 80’s and 90’...

Comparative advertising, where brands selling nearly homogenous products compare their product to that of another company, is increasingly u...

By HoosAdvantage : Kara Ivy Goldberg, Thomas K.M. Li, Wei (Grace) Song, , Cheung Fai Yeung The potential future marriage of Sirius and XM wo...

Since deregulation in the 1970's, the airline industry has seen a shift towards a more competitive structure. The rise of low cost airl...

On March 23, the much talked-about Sony Playstation 3 hits shelves in Europe (and Australia). The well-publicized production delays caused ...

On March 31, 2007, The Wall Street Journal reported on Hershey’s willingness to discuss a possible merger with its U.K competitor, the candy...

With news of a possible merger between British bank Barclays and Netherlands ’ largest bank, ABN Amro Holding, a frantic and deeply expensi...

The pop-up blocker. This seemingly simple invention speaks volumes about the internet. Basically, you need a tool to prevent your browse...

Swiss pharmaceutical giant Roche Holding AG has been on a buying spree this week. On Monday, it announced the purchase of California biotech...

Monday was the first day in nearly two decades that Kraft Foods traded as an independent company. In 1988, tobacco giant Philip Morris, wh...

What is a good strategy when you are in a two-firm oligopoly market and your share is much smaller than that of the competitor’s? Being that...

While traditional advertising expenditures continue to increase every year to extremely high levels, innovators are taking advertising in a ...

This article discusses how the European Union has charged and accused several companies of running a cartel to fix the price on professiona...

Today, Google announced that it will start using its advertising technology on EchoStar's Dish Network . The deal with the Dish Network...

General Motors itself is not a brand name for a car and yet, it is one of the largest auto manufacturers in the world. How did this come to...

For the past few years there have been tons of telecommunications mergers.U.S. antitrust authorities let AT&T and BellSouth to move forw...