Corporations have long been searching out new places to post advertisements. It started with television, radio, billboards and publications but today ads are everywhere. The average consumer faces 5,000 ads per day! Many economists believe this competitive "pushing" of ads has led to huge advertising waste. The consumer has been desensitized to many forms of advertisements, forcing advertising execs to change their tactics.
This extreme competition for consumer attention may have forced corporations to go a bit too far with advertisements. CBS has begun stamping advertisements for it's TV shows on eggs sold in supermarkets. This is crazyness. Or maybe not. We'll have to see the effects of this new bold egg-stamping advertisement campaign.
One thing is for sure, getting the product name to the public is extremely important. With advertisements being placed everywhere for the sake of brand-name recognition maybe stamping eggs isn't such a bad idea. See video below.
There are several advertising experts that believe CBS's eggstamping will turn consumers against them, believing that consumers will view the advertisement as an invasion of personal privacy. The idea is to penetrate the monotonous buzz of advertisements competing to reach the consumer in a place when they may least expect it and in a place where they are not sifting through an onslaught of information. If consumers take liking to the idea I believe it will be very beneficial to CBS. We will just have to see.
Posted by Patrick Giesecke, Jonathan Sutton and Melissa Barry
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